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| Packaging Photo by Bench Accounting on Unsplash |
Owner of Lahlouh, Inc., Fadi Lahlouh has been in the printing and packaging industry for more than 38 years. In the last 14 years, Fadi Lahlouh has been the company’s president, overseeing the many tasks associated with preparing a product for market. The packaging industry has evolved tremendously over the last four decades, with current trends moving the industry toward technological efficiency and greater sustainability.
Packaging’s import to business relates to getting the product to resonate with the consumer. Commonly a part of branding, the colors, logos, and other graphics create the picture than connects with the consumer. Moreover, this packaging (and the branding associated with it) begins the relationship between the company and the consumer.
The trends currently influencing packaging emphasize technology and sustainability. Robotics and smart packaging technologies make the process of designing packages more efficient and more secure as the product moves through the supply chain. Moreover, 3D-printing provides businesses with the tools to print realistic prototypes quickly (for testing). Finally, manufacturers are using newly engineered plant-based fibers that become reconstituted packaging material, for example, those made from microfibrillated cellulose.
